Manufacturing Company
Opening a new facility is about more than just infrastructure; it’s about building the right team from day one. This campaign was designed to support a facility opening by ensuring the right number of qualified hires were in place by opening day. With key parameters already set (platform, ad format, video length, and timeline), the strategy focused on data-driven forecasting, creative iteration, and retargeting to drive strong application volume and conversion rates. This deck outlines the campaign planning process, performance goals, and budget approach behind a high-stakes hiring push where every click needed to deliver.
Hiring Campaign Strategy
Support the opening of a new manufacturing facility by generating a high volume of qualified job applications through a Facebook-exclusive video ad campaign. The campaign parameters were predetermined:
Use only 1:1 video creatives in three set lengths (6s, 15s, and 30s)
Run exclusively on Facebook
Launch and conclude within a fixed timeline tied to the facility’s opening
Generate enough applications to meet a specific hiring goal determined by staffing needs for opening day
My role was to build the performance strategy, forecast realistic results, plan for ongoing optimization, and recommend a budget tier that would balance efficiency with scale.
The Ask
